Two miles away, Craig Kelley, USC's chief marketing officer and associate athletic director, wondered how his school will handle home games when Bronny James - son of LeBron James, boasting more than 7 million Instagram followers and having recently committed to the Trojans - arrives in the fall and some of the same celebrities decide to watch him, too. Jordan and Leonardo DiCaprio cheered from the front row. Rappers Jack Harlow and Tyler, the Creator embraced one another. Lewis Hamilton, the Formula One star, stood and nodded to a screaming crowd when he was shown on the JumboTron. That night, Arena - where the Los Angeles Lakers were hosting the Golden State Warriors in Game 6 of the NBA's Western Conference semifinals - looked like a Hollywood party, full of large men with earpieces and shiny chains and rings worn by the VIPs who were there to watch James and his teammates eventually advance in the playoffs. Bad Bunny, the Latin music superstar who set a Spotify record last year with 18.5 billion streams, trailed the two fashion icons. Kardashian stopped to chat with Rich Paul, the mega-agent of LeBron James and other NBA stars, while Jenner waved to friends as she passed. LOS ANGELES - As Kim Kardashian, Kendall Jenner and Bad Bunny walked to their $30,000 seats at halftime, large bodyguards stayed close. Men's College Basketball, USC Trojans, Los Angeles Lakers
The unprecedented preparation for Bronny James' arrival at USC
BRONNY JAMES STATS HIGH SCHOOL UPGRADE
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